How to Create a Valuable Blog For Your Business

• Why You Need a Valuable Blog For Your Business - Rhonda Swan

  We are in a time where people utilize the internet to learn the information they need. Providing valuable content on your blog is a great way to serve your potential customer. It is very important that you write high quality, consistent posts that add value to your reader’s life.
  Another reason you should utilize this outlet is that it allows you to build relationships with your audience.
  

  Valuable Blog Posts Are Highly Shareable

  Interesting content is one of the top 3 reasons that people follow brand on social media. When you are writing information that is of high value, people will share it with others. This widens your influence and allows you to reach even more of your target market.

  Become a Proficient Writer

  In the business world, it is important that you are able to communicate yourself well with your potential clients. By blogging on a regular basis, you are honing in on your communication skills. When you have committed to reaching your audience through this platform, your overall writing abilities will soar.

  How to Write a Killer Blog Post

  
  I think a lot of people shy away from writing a blog, because they aren’t sure what to write about. When you know your brand and have a core message, it can make writing blog content a whole lot easier.
  Here are some of the things you need to keep in mind when writing a blog post:

  Focus on Adding Value to Your Reader

  There are a lot of people that think the market is saturated with content. Here’s the thing- it’s saturated with words, but much of what you read isn’t actually valuable. You need to focu on writing information that your target audience is in desperate need of.
  Think about your ideal customer. What is their pain points? Pain points are problems, whether real or perceived. Figure out what your ideal customer has the biggest need of, and speak directly to that.
  Not sure what your audience needs? Then consider creating a survey. This is a perfect way to figure out what their problems are and how you can speak directly to it.

  Figure Out Your Writing Voice

  It’s super important that you write in such a way that you make a personal connection with people. No one is going to follow cold hard facts. Instead, they will follow someone that has captured their attention- and that is done through your writing voice.
  Check out these 3 voice archetypes:
  1. Sage- This is a person that has a lot of experience and can speak with authority on their subject.
  2. Sherpa- This is someone who is a few steps ahead of the reader and can offer insight into things to come.
  3. Struggler- This is the individual that is in the process and willing to share their struggle and recount their current experiences.
  No matter where you are in your business, you can offer value to your reader. Don’t think you have to be an expert. Pick the voice archetype the best fits you and stick with it until it changes. There will come a day when you go from Struggler to Sherpa to Sage.

  Create a Good Headline

  Crafting the right headline is essential. You need something that will grab the reader’s attention so that they will click on your valuable content.
  The other thing to keep in mind when writing a headline, is that it needs to have the keywords you are trying to target. You need to get creative with what you say, but not to the point that the reader isn’t sure what they are about to read.
  Consider writing a headline with one of these models-
  • Number sequence- this gives the reader the number of points they are going to read.
  • Provocative question- ask a question that they just have to know the answer to. Write it in such a way that it peaks their curiosity.
  • How to- people will often type in “how to” do a specific task into a search engine. When you write this type of article, you are going to capture their attention.
  • Source: How to Write a Great Blog Post